Have you guys seen this crap? Apparently I’ve been hiding under a rock, or at least eschewing prime-time network television, because Klondike’s effort to re-brand was going mostly under my radar until recently. Peep this horribleness:
Oh ha! I get it! Women are boring! Especially if you’re married to them! It’s like torture to listen to them! BAAHAHAHAHA! Hilarious. /sputter Oh yeah, and did we mention gay people are just … icky?
It’s a generally-accepted fact that the very last thing a straight man would ever want to be caught doing is something gay-seeming! Although it might be worse to actually care about the person you committed to spend your life with – hard to tell from these commercials.
Sarcasm aside, it is possible to be funny and sell ice cream without implying that women are insufferable bores and being gay is wrong (and straight men can never show affection). This is lazy work, plain and simple. The Via Agency, the ad agency that Klondike hired to put together their re-branding campaign, should be ashamed.
I complained, I hope you do too. Tell Klondike you won’t be buying their products because of these spots. If you’re an advertising nerd like me and you’re opposed to the ads on multiple levels (not only are they sexist and homophobic, they’re unimaginatively so), you can also scold The Via Agency. Humor ain’t hard, people. Wise up or lose business.
Do you think these ads are worse than normal, or just more blatant? And who decided that all mint flavors must forever come in fluorescent green anyway? Technicolor is for TVs, not food. Sheesh.