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Portland Gay Pride

16 Jun

Happy gay pride weekend, Portlanders!

Portland weather shows a little gay pride.

I’m back on the left coast and will be venturing out to take lots of pictures of the festivities to post here for your viewing pleasure, so stay tuned.

While you wait, what are your plans for pride this year? Portland or otherwise!

The Five Bigots You Meet in Queerland

13 Jun

We queer ladies (and gents) have to deal with a lot of crap. It comes from strangers who shout “dyke!” out their car windows, from friends who introduce you as their “lesbian friend,” (as if that were the only notable thing about you), and not-so-well-meaning friends who make drunken assessments of your “true” sexuality.

There are so many of these slights that they warrant categorization. So, without further ado, I give you the Five Basic Types of Bigot, as experienced by your friendly blogger:

1. The Hater

This person is the one who leans out of the car window and shouts, “Ugly dyke!” or “Fucking faggot!” at you whilst you are strolling along admiring the daffodils, holding your girlfriend/boyfriend’s hand. Examples in my life have included:

Haters are easy to ignore when you're a badass.

Haters are easy to ignore when you’re a badass.

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Klondike responds!

21 Jul
The ice-cream purveyors at Klondike/Unilever have responded to my complaint about their heinous heinous ads! Read below:
—–

Hello MS. SARAH _____,

Thank you for writing to us.

We do apologize for the experience you reported concerning Klondike Commercials.

Unilever Ice Cream markets its various brands in ways that are meant to entertain and engage our target audience. It was only intended to be humorous.

We certainly do not wish to offend anyone. You may be interested to know that all of our commercials and advertisements are pre-tested and various techniques are used to evaluate consumer reactions. Based on the results of our pre-testing procedures, the presentations are chosen for their majority appeal. Please let us assure you that your comments are extremely important to us in evaluating the success of our commercials and advertisements.

We will certainly forward your comments to the Marketing staff. Consumer comments are very important and evaluated on a regular basis.

Sincerely,

Your friends at Klondike

– 
More to come on this later. But feel free to poke some holes in their pre-testing procedures with their target audience. I see no way that these ads wouldn’t offend most demographics – even the darling demographic of straight white men dislike being portrayed as oafish.

Also: Note their use of an honorific!

Klondike bar ads are insulting, lazy

19 Jul

Have you guys seen this crap? Apparently I’ve been hiding under a rock, or at least eschewing prime-time network television, because Klondike’s effort to re-brand was going mostly under my radar until recently. Peep this horribleness:

Oh ha! I get it! Women are boring! Especially if you’re married to them! It’s like torture to listen to them! BAAHAHAHAHA! Hilarious. /sputter Oh yeah, and did we mention gay people are just … icky?

It’s a generally-accepted fact that the very last thing a straight man would ever want to be caught doing is something gay-seeming! Although it might be worse to actually care about the person you committed to spend your life with – hard to tell from these commercials.

Sarcasm aside, it is possible to be funny and sell ice cream without implying that women are insufferable bores and being gay is wrong (and straight men can never show affection). This is lazy work, plain and simple. The Via Agency, the ad agency that Klondike hired to put together their re-branding campaign, should be ashamed.

I complained, I hope you do too. Tell Klondike you won’t be buying their products because of these spots. If you’re an advertising nerd like me and you’re opposed to the ads on multiple levels (not only are they sexist and homophobic, they’re unimaginatively so), you can also scold The Via Agency. Humor ain’t hard, people. Wise up or lose business.

Do you think these ads are worse than normal, or just more blatant? And who decided that all mint flavors must forever come in fluorescent green anyway? Technicolor is for TVs, not food. Sheesh.

Fourth of July Word Vomit

4 Jul

I used to hate the Fourth of July – all those grotesque displays of blind patriotism and all, tons of hamburgers, parades (who doesn’t love a parade? Sometimes me, apparently), fireworks set off in the streets by people who obviously don’t value the sanctity of their digits. And also, there’s this:

Sociologists have critiqued nationalism for being the source of an irrational commitment and loyalty to one’s nation, a commitment that makes one willing to both die and kill.

But sinister flag-waving and irritating crowds aside, I kind of like July 4 nowadays.The weather is usually decent, there is a three-day weekend involved, there is food around, and I can’t help loving an excuse to make themed desserts. Also, it’s the biggest secular holiday in the US, which is kind of neat. No one is excluded on the basis of religion, and if you don’t celebrate it, you really needn’t squirm when someone asks you your plans – anything you do this weekend can be construed as a holiday celebration.Compare that to Easter or Christmas, where people will almost unfailingly ask you what your plans are, and when you haven’t thought ahead to have a made-up answer at the ready they look at you funny.

So here’s what I’m doing to celebrate:

  • Putting homemade ice cream in my coffee instead of cream
  • Eating pie
  • Going to a picnic later
  • Eating more pie
  • Riding the bus to where the fireworks are later
  • Taking a walk
  • Lying around making lame bulleted lists

How do you feel about patriotic holidays? Conflicted? Delighted? Grumpy? What do you do on long summer weekends, holiday or no?

    Where I am this week

    22 Jun

    Here’s a video some guy made about the neighborhood where I am habitating this week (brief NSFW-ness due to some harmless mooning). I could probably make some Very Serious Social Commentary here, but I’m pooped so I’ll just let it speak for itself:

    Sooo… yeah. Where are you this week? What shenanigans are you getting up to? And um, did you ever live anywhere like Murray Hill? What was THAT like?

    Father’s Day Special

    19 Jun

    Looks like the Wall Street Journal – always a conservative rag anyway – is starting to show its Murdoch underbelly. For Father’s Day, the WSJ’s Sue Shellenbarger brings us an article telling us all about why men make better parents than women. In fact, she proves with science (science!) that men are simply better people than women! Peep this quote:

    “Under stress, men’s brains are wired to … leap into action. Women are more likely to withdraw or shut down.”

    via the WSJ

    The article goes on to gush about how fathers’ disinterest in their children helps kids to grow up awesome, while mothers’ damn mothering turns kids into whinging, weakly brats. There’s even a cheesy full-color illustrations in which men are shown heroically sweeping in to save the day while mothers, offscreen, according to the unattributed cutlines, withdraw, shut down or otherwise over- or misreact, turning the unsuspecting children into balls of exposed nerves. The author throws a bone to the ladies by stating, repeatedly, that moms are darn good at teaching their squalling brats to “express their feelings” and “talk through their emotions.”

    But wait! There’s more: “Because fathers have had to learn to manage their own impulses to strike out or react physically to frustration, they may be better equipped than mothers to help children manage their own urges to behave badly.”

    Oh right. Because women never learned to manage their own impulses to strike out or react physically to frustration – we’re just born meek and feminine of course! The last little bit of conservative trope? Why, it’s that single mothers are ruining everything:

    “Another reason involved fathers help kids, of course, is that families often function better when two parents are working as a team to give children what they need, supporting each other’s efforts.” Oh of course! How could we forget? Although it’s hard to see the logic in this conclusion, since the article’s assumptions are really building up to the conclusion that fathers should do all the parenting themselves, since they’re so great – actually, it would be best if all children were raised in two-father households, not one-father, one-mother households. But then we’d have to support gay marriage, wouldn’t we? Oh dear. Now we’re just confused!

    If you want to read the whole Father’s Day Wall Street Journal piece, feel free.

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