Hipster parents: The perfect target market

13 Responses to “Hipster parents: The perfect target market”

1. 

   Jen June 16, 2010 at 2:19 am #

   Just breeders having fun.

   Reply
2. 

   Deena June 16, 2010 at 2:39 am #

   OMFG, that was vile! Practically an encapsulation of "unhappy hipsters" + "stuff white people like." Vom!

   Reply
3. 

   Sarah June 16, 2010 at 1:05 pm #

   It's unhappy white hipsters, being unhappy and white, for money! It's a "viral" marketing campaign, designed to make unhappy white hipster breeders feel just cool enough to want to purchase som'n to increase their cool quotient. Bleurgh!

   Reply
4. 

   Patrick June 16, 2010 at 1:07 pm #

   I just puked all over my keyboard.

   Reply
5. 

   JoAnna Gavlik June 16, 2010 at 3:03 pm #

   Dumb..

   Reply
6. 

   golyweg June 16, 2010 at 7:04 pm #

   Am I allowed to like this for reasons unbeknown to me?I told you I wasn't hip (and hipster still only means low rise jeans here.)

   Reply
7. 

   Hattie June 16, 2010 at 7:47 pm #

   I may not like the same things as you, but I hate the same things!Calling parents "breeders" is not wise, as some of you may end up breeding in spite of yourselves.

   Reply
8. 

   Matt June 17, 2010 at 12:24 am #

   Oh, dear. Clearly, there is no hope for me, as I thought this was cute.I'm not going to get that minivan, though.

   Reply
9. 

   Kalvyn June 17, 2010 at 1:24 am #

   Actually, if that hadn't been a commercial, I would have found it really funny. It reminds me of the video for "volvo driving soccer moms" by Everclear.

   Reply
10. 

    John June 17, 2010 at 1:35 am #

    So if I am white, have a loving spouse,two healthy children and am able to afford a new minivan somehow you can tell I am "unhappy" or "pathetic". It's just an ad trying to be funny.

    Reply
11. 

    Sarah June 17, 2010 at 2:46 pm #

    Hattie! Common ground, yayayay! OK, so I had no idea that the term "breeder" is typically used pejoratively until I looked it up on Wikipedia just now. Personally, if I ever do somehow wind up knocked up or otherwise raising tiny humans, I will most certainly call myself a breeder and laugh, probably bitterly, as I watch my autonomy saunter out of my life. But if the term is insulting, then I will try my best to stop using it, as much as it pains my sarcasm gland.I would like to make one point, though, and that is that it may not be wise to lump a term like "breeder," which comes from the homosexual community according to Wikipedia, together with other pejorative terms, since if it's used as an epithet, it's one hurled by an oppressed class at its oppressor.It may be pejorative, but it's of a different sort than, say, "faggot," and in my wholly unscientific perception, incidences of violence against people with children for the simple act of having children are far fewer than acts of violence against homosexuals or other oppressed classes.I get attacked a lot on here and elsewhere for my perceived "hatred of children," which of course I don't. But I think the vehemence with which people attack me and my views speaks to something a lot larger than just misunderstanding.

    Reply
12. 

    Sarah June 17, 2010 at 2:49 pm #

    Golyweg, Kalvyn, and Matt: I thought it was cute at first, too! The "ad" part of it really ruins the whole thing, since the manufacturer is just trying to play on parents' insecurities. Which I guess is what all advertisements do. Marketing = evil. It's a fact!

    Reply
13. 

    Sarah June 17, 2010 at 2:52 pm #

    John — I don't think anyone is calling you unhappy or pathetic. The comment to which you're referring is talking about a blog called "stuff white people like," which is a gentle tongue-in-cheek ribbing of privileged culture. "Unhappy" is likely referring to the fact that all advertising, no matter how funny or cute, is basically aimed at playing to a person's insecurities — in this case, the commercial is trying to reassure parents who are worried that the very act of being a parent makes them somehow "uncool." Not to worry, though, purchasing a particular brand of minivan will make you feel better!

    Reply

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